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,xT@ Exposure and Mentorship From Experts in the Marketing Field. 3 months at . hX[o8+~b{iDvnGBT=!PTQ}n>>;)I(aJ9<51! ?=~B,7~?B_ Marketing analytics is the process of tracking and analyzing data from marketing efforts, often to reach a quantitative goal. This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace. 3 0 obj
Prerequisite: MKT 445. A series of Masters of Marketing Seminars are scheduled each fall. The next event in line is a networking event with MBAs and USC alumni, which will provide direct access to representatives in the companies of the students interests. endobj
Complete enough units from the following list to total 30 units (required to complete the program). Every plan of study requires prior written approval by the contact faculty of the program Required courses: 18 units 2 advisor-approved electives in the areas of finance, business, and economics: 6-8 units 2 advisor-approved electives in the areas of optimization, simulations, and stochastic systems: 6-8 units These core courses serve as a foundation and provide a rigorous grounding in marketing frameworks, concepts and strategies to prepare students for more advanced careers in marketing. Many thanks to analytics guru Dr. Duru Ahanotu, Ph.D. for speaking to my "Decision Making Using Marketing Analytics" class at USC Marshall School of Business. your goals in mind. Education. Open only to juniors and seniors. 735 0 obj
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Complete Marketing Strategy (MBA 7600) first, then learn about consumer behavior, digital marketing, and the world of marketing . Legal aspects of brand management such as trademark protection and infringement are also addressed. Mar 2016 - Apr 20171 year 2 months. Supervised on-the-job business experience in the field of marketing. The program starts during the spring semester so that students are prepared to graduate with clear career goals and strategies. 94 0 obj
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)b"4F\> =b'/a(h{S~| B)t hb```f``l@Y8(```@-PAmj-Qc/ztrORKVM! The Fall 2023 Application Cycle is now open.First RoundApplication Deadline: Oct. 15, 2022Exam Deadline: Oct. 1, 2022Notification Begins: Dec. 5, 2022Second RoundApplication Deadline: Nov. 15, 2022Exam Deadline: Nov. 1, 2022Notification Begins: Jan. 5, 2023Third RoundApplication Deadline: Dec. 15, 2022Exam Deadline: Dec. 1, 2022Notification Begins: Feb. 5, 2023Final RoundApplication Deadline: Jan. 20, 2023 (International students final deadline)Exam Deadline: Jan. 10, 2023 (International students final deadline)Notification Begins: Mar. Individuals applying for admission to the Graduate Certificate in Marketing should not apply for admission to this program also. ) This course introduces students to marketing analytics through a wide range of analytical tools and approaches. Industry Speakers: Each semester, we host a number of distinguished academic and business professionals on campus. The Master of Science in Marketing with a concentration in Marketing Analytics provides the foundation to build the expertise and skills necessary for the future of marketing. Studies the role of managing the selling function as part of the marketing mix; planning, implementing, and controlling sales force operations; critical issues in selecting, training, compensating and surpervising salespeople. %PDF-1.6
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www.marshall.usc.edu/registrationpolicies, www.marshall.usc.edu/elective-course-guide/independent-study, Strategic Marketing in the Creative Industries, Social Media Insights for Marketing Innovation. hbbd```b`` q?duoL>`v1 f TK`4"}$@%]+D?nHe?S' dU
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If you are interested in learning more about our program, please watch this short virtual information session with our Academic and Program Director, Dr. Diane Badame, for an in-depth look at the Master of Science in Marketing Program. Advertising, Marketing, and PR; Architecture, Construction, and Design; Business Management and Administration; Computer Science and Information Technology; hbbd``b` Develop an advanced understanding of fundamental marketing functions, including product, branding, channel, integrated marketing communication, and pricing -Assistant secretary of Membership Development in the institute and improve volunteer base by 40% and analysing of . XcOYU"&g5,i,qgq-u:d%UVXXIF]_zXQoE#:A*yN*JVs>ajPT*r2UD/v
J6nXSsPZpx9ld6&r4/C[P'2U*.v(l!F?$X6pYyc;L-@=oG6J| Please note: F1 Visa students who begin the program on an initial attendance I-20s in Summer 2023 will not qualify for Curricular Practical Training in Spring 2024. D class assignments for undergraduates available in HOH; Phone: (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. %PDF-1.5
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Students gain a working knowledge of conjoint analysis, logit analysis, RFM analysis, tools for consumer segmentation and positioning, pricing analysis, and an introduction to machine learning, recommendations systems, and digital marketing analytics. Meet the Student Advisory Council of the MS in Marketing program. endstream
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Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle. Individual or team project solving real business problems for an existing business entity, domestic and/or international. UHiEp&(.8!Tccvfy*a>l > K1h\!3|2yJqYt!LRM^GhZ$Y*{($f 64U68. Smeal Chair Professor of Marketing Office: 482 Business Bldg., Phone: 863-3559, E-mail: HansBaumgartner@psu.edu Office hours: T/TH 9:00-10:30 or by appointment Course objectives: This course will provide you with an introduction to marketing analytics. $ j$@bL "$$&~D-@7dJ$201210R#@ 7
If you're curious about how data informs . The program is uniquely designed to hone analytical, digital and innovative marketing skills and to help you build comprehensive marketing expertise that can be applied to domestic and global businesses. 0+H
y2IP{cF_Re*7R;(;2f zCVV:cxZ. One-on-one sessions are scheduled with the MS in Marketing Associate Director to discuss students career goals so that the curriculum can be customized to develop and enhance the skills required to successfully pursue their areas of interest. Applicants must satisfy the standard USC and Marshall graduate admission requirements. Film and television industry firms primarily hire business graduates to work in finance, entertainment properties marketing, strategic planning, and information systems. endstream
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!5Bx>NX-~D\I[kzK!R^N|d>8 1JgG9Q"(3;bEk:|q@e mE%'nh'=q/O?r18>ycZpzAq=kdpvC$ eF$6ZUu98"gv -[PGGN"a|Pc_fdz2".}9+?yhOp 'WFP7B_Fx Hpz6or: xy/q yY#Y-j Business disciplines include finance, data sciences & operations, marketing, management, and business communication, as well as a school of accounting and a dedicated entrepreneurship center. endobj
Requires market research, creative design, implementation planning, and client presentation. Marketing Analytics Spring 2016 Professor: Lan Luo, Ph.D. in Business (Major: Marketing) Office: Hoffman Hall 615 Telephone: 213-740-2497 E-mail: lluo@marshall.usc.edu Mailbox: Accounting 306 Office Hours: M W, 3:00 - 3:50pm, and by email for an appointment Required Course Materials: 1. endobj
Learn foundational skills and gain an in-depth understanding of Google Analytics and marketing analytics. hbbd```b``^"k@$ MKT 402 - Introduction to Marketing Analytics - Fall 2021 Note: this syllabus is tentative; it will be updated throughout the semester. A minimum cumulative GPA of 3.00 is required for graduation. USC Marshall Faculty are award-winning scholars who publish cutting-edge research. Additionally, you can connect with the president of the SAC on LINKEDIN. x[YsF~w8Jlyl#R)1 h
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Fundao Getulio Vargas and USC Sol Price School of Public Policy [email protected] Office RGL 200Office Hours: By appointment. %%EOF
International students may obtain a paid or unpaid internship in the spring under CPT (Curricular Practical Training) authorization. Looks like that page is missing. Digital Marketing Syllabus 2023 Digital Marketing Subjects 2.1 Introduction to Digital Marketing 2.2 Planning and Creating a Website 2.3 Search Engine Optimisation (SEO) 2.4 Search Engine Marketing (SEM) 2.5 Social Media Marketing 2.6 Content Strategy 2.7 Web Analytics 2.8 Email Marketing 2.9 E-commerce 2.10 Internet Marketing It may no longer be on our site, or we may have moved it to a new location. From consumer insights and new product development to the creation of successful marketing strategies and methods for long-term customer retention, the academic material prepares students for success in their chosen field(s). For previous semesters, check the Schedule of Classes archive. Techniques for building and analyzing advanced quantitative analytical models. Specialize in Analytics (STEM) or Consumer Behavior. %%EOF
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Marketing (MKT) D class assignments for undergraduates available in HOH 331; phone (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. HSMo@+SR%SGB`j63o7n1p(>8F0I# (d&BX m#7kfSo8k5}f.O)89)0hJXfe9Zq">D"w*PFU+O/9Ij{;_I1IG''+&'0%PJ6-#CDn]J0Gr(JH! - Strong desire to learn and think critically and innovatively.
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At least two years of full-time work experience is preferred. Week 7 Pricing Analytics: New Product Pricing Individual assignment #2 Week 8 Group project consultation PPT Research Proposal for Group Project Due Week 9 Guest Speaker Digital Analytics I: Online Advertising Analytics Week 10 Machine Learning, Big Data, and Marketing Analytics Week 11 Zach's Garage Case Big Data Visualization (Tableau) Internships may contribute to the units required for the degree provided that students register for MKT 595: Internship in Marketing. 690 0 obj
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Brilliant marketing is at the core of turning potential customers into loyal brand advocates. Fall 2022 TERM 20223. Our MS in Marketing students come from many different backgrounds, but share a common goal of acquiring the advanced skills needed to enhance their current and future careers in marketing. Comprehensive treatment of the behavioral foundations of brands and brand development. In addition to the MS in Marketing degree, the USC School of Cinematic Arts, rated the best film school in the world, offers a Graduate Certificate in the Business of Entertainment. Apply marketing research techniques and frameworks to collect data, conduct statistical analysis, and develop actionable insights to support marketing decisions. <>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 12 0 R 15 0 R 20 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>>
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Examines the relationship of consumer behavior to acquisition, usage, and disposition of products and the psychological, social and cultural influences that affect these decisions. Our students take classes with students in the Full-time MBA, Part-time MBA and other specialized masters programs. Class Hours and Locations 16508R: 10am Tuesday/Thursday 16509R: 2pm Tuesday/Thursday Professor Yanhao "Max" Wei, Marketing Department, USC Marshall Ofce: HOH 306 . Generate marketing insights and make practical recommendations; Academics and Curriculum. endstream
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At this time, all students in the program are registered in three mandatory classes and are given a list of required courses for the Fall and Spring semesters. - Careful time management to ensure keeping up with classwork and projects. Synthesis of concepts and applications relating to the analysis of market opportunities and the development of product, promotion, distribution, pricing strategies. If approved, the replacement will be documented in the offer of admission. <>>>
learning, and the use of big data in marketing analytics. Learning Objectives Upon successful completion of this course, students will be able to: 1. hbbd``b`f BH0 @g;0j@"),a`bdRH+@ C
In our Student Perspectives profiles, we explore both current student and alumni perspectives on choosing to pursue a specialized Masters degree at USC Marshall and the overall impact of our program. ` pPh=\kv)YL Vf`Ar \4
A minimum of 30 units is required for the MS in Analytics degree Required courses: 12 units Elective courses: 9 units MS Students may also choose to take as electives, courses from other USC Departments such as Computer Science, Data Science, or from other USC School. Contact: We would love to tell you more about all things that SAC does. The GMAT is preferred. This version: August 22, 2021. To assist the Business Analytics and Industrial Engineering Department in accomplishing tasks These tasks include time studies, data collection, data analysis, metric development and execution, and small projects pertaining to increasing efficiency, reducing costs, impacting sales, and improving ride throughput endobj
USC Marshall houses seven academic departments that span the breadth and depth of a comprehensive business education. #S84u>I^j:&EnC#q!. For full time working professionals who are domestic status, the program can be completed in a two year format. The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. Duplicates credit in the former DSO 566. MKT/DSO 566: Marketing Analytics Spring 2020 Tue and Thu 11-12:20pm in JKP 204 Tue and Thu 2-3:20pm in JKP 104 Professor: Kalinda Ukanwa, Ph.D. in Marketing (Quantitative) Office: Hoffman Hall (HOH) 321 Office Hours: Tue and Thu 3:30 - 4:30pm and by appointment Phone: (213) 740-1421 Email: Kalinda.Ukanwa@marshall.usc.edu COURSE DESCRIPTION - Team player with good communication skills. Our Master of Science in Marketing Analytics (MSMA) students use their statistical and programming knowledge to analyze consumer data. lP@&{ah2f5kHvDduYd 9fi)8G}`FgU2"W$Gm>v%vZ0DDrBO=mo~Y]Z@?bqt&w3AJ'gA]/Xa~:QQB#\{dZ@1FOGADCgR~Dz@kCXzj9(aAo Specialized Masters | USC Marshall Specialized Masters Customize your graduate business learning experience to your career goals, with 1-year to 18-month programs in business analytics, finance, marketing, innovation, social entrepreneurship, global supply chain management and more.
The Master of Science in Marketing Program begins in late May each year. We look forward to hearing from you. *gBAt@eYq@'"%9*D$ You must login in: myUSC student portal Did you find what you needed today? 2 0 obj
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Provides experience in a student managed product team. endstream
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(Curricular Practical Training.) Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). USC Schedule of Classes Marketing 566: Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. - Personal commitment throughout the program. 0
Integrates insights from various fields (e.g., psychology, sociology, policy) into discussions about business, individual wellbeing and societal welfare. ** If not completed as a required course. It covers a variety of topics, models and tools: (1) Marketing mix modeling & optimization, (2) Choice modeling, choice-based conjoint analysis & market simulators, (3) Modeling churn & maximizing customer lifetime value, and (4) Quantifying causal effects in marketing. %%EOF
This allows for more effective development, enhancement and refinement of marketing techniques that are so critical to the success of local and global businesses. Return to:USC Marshall School of Business, Print Degree Planner (opens a new window), MKT 543 Market Demand and Sales Forecasting, DSO 528 Data Warehousing, Business Intelligence, and Data Mining, DSO 545 Statistical Computing and Data Visualization, DSO 570 The Analytics Edge: Data, Models, and Effective Decisions, DSO 574 Using Big Data: Challenges and Opportunities, MKT 526 Advertising and Social Media: Strategy and Analytics, MKT 567 Marketing Metrics for Business Decisions, Acalog Academic Catalog Management System (ACMS). With the guidance of the GCS team, each student will create a career plan and explore employment opportunities in the industries in which he or she wishes to thrive. :tKtaY030gF" {*Fcnr{YF'gm>5oiY4ESLoY{fATa+S4\Exp-pl <br><br> Graduating from . Javascript is currently not supported, or is disabled by this browser. Graded CR/NC. The Master of Science in Marketing Program prepares you to unleash the next generation of great ideas into the world. <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 19 0 R 20 0 R 21 0 R 22 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>>
Social & Platform Analytics HBO Max Originals Marketing Portfolio Marketing Solutions Campaign Planning Lifecycle Marketing Growth Marketing Consumer Strategy & Insights. We are top 5 in the UK for Marketing (Complete University Guide, 2023). <>
Prerequisite: BUAD-307 or MKT-385x. This certificate program teaches you the essential methods of marketing research using data, as well as the analytical tools to measure the effectiveness and efficiency of your digital advertising campaigns. Intensity of distribution, vertical integration, how roles are formulated, types of intermediaries, and multiple channels of distribution. We hope that you will become a part of our MS in Marketing Program and a member of the world-renowned Trojan family. Role of advertising in the marketing mix: determining objectives, strategies, and plans from situation analysis through research and creative processes, media selection, and sales promotion. BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making, University of Southern California Marshall School of Business | Copyright 2001 - 2023. endobj
The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . kC$|]2--}rE c.#htxYl\p/'.+qwq
Kuw116t ;kG#vVc(IBUt.lTF).jqY:]aKZ+AL$t^t,lf*[n~t. hb```B^B eap2,/>L`O```|)@.qe7*gd8wZv/i. Students who are interested in the behavioral aspect of marketing should select the Consumer Behavior Track. Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. Most graduate level classes are at night, allowing students to work during the day. 2 0 obj
The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. You may EMAIL the SAC. 664 0 obj
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Your session has ended. MS in Marketing Students study from world renowned faculties. Application, development, interpretation and implementation (in Excel and Tableau) of marketing metrics using case studies, data, and practitioner talks. The adoption of AI technology is rapidly increasing, and it is crucial to use it in daily activities to remain competitive. You'll learn to ask the right questions and determine the most relevant data for improving sales, market share, and margins. hWmO8N'4$B;!m6iR738UeglxyB cb pN{@"~%%*i&e22d `ME1uePHqvv>IULs'{pn8c{of@;N$F2FrAN@C:N!Tx,ELkZ,0(&O) !yZOJ(Iey?GPpPerS$+x3\i;] >8c8.n$y1D#ee$0!`|P@ 3 Candidates can expect to publish research pieces on relevant market themes, construct bespoke investment solutions, and develop platforms and applications to better analyze client portfolios. , etc. X{;, UPEVUX_6Sz7m-l.s\\N"rK| /{'A6!DdRCY#IHf671.e One of the most recent outings was the Scavenger Hunt aimed at making new friends and exploring our beautiful USC campus. F-1 students in this position may be able to recruit for unpaid internships if the company does not require CPT authorization, but paid internships will not be possible. 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